People today are no longer loyal to brands; they are loyal to meaningful experiences. They expect to be able to access the same content from a range of different digital devices anytime, anywhere.
If they cannot do so, they switch brands. As a result, organisations that wish to remain competitive need to have a strategy in place that enables them to provide a seamless unified digital experience across all touchpoints.
This white paper looks at how this can be achieved through a Digital ExperiencePlatform (DXP).
The document examines: