[White paper] Digital Experience Platforms

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WHAT'S IN THE WHITE PAPER?

People today are no longer loyal to brands; they are loyal to meaningful experiences. They expect to be able to access the same content from a range of different digital devices anytime, anywhere.

If they cannot do so, they switch brands. As a result, organisations that wish to remain competitive need to have a strategy in place that enables them to provide a seamless unified digital experience across all touchpoints.


This white paper looks at how this can be achieved through a Digital ExperiencePlatform (DXP).

The document examines:

  • The role of a DXP
  • The benefits of such a platform
  • Different components of a DXP
  • Choosing and implementing a DXP solution
  • A DXP case study
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Background and definitions
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Success key factors
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Case study

ABOUT THE SQLI GROUP

SQLI

Founded in 1990, SQLI Digital Experience is a European full-service digital company that defines, builds and grows the digital business value of international A-brands.

Technical and creative thinkers, their teams are committed to delivering meaningful and engaging experiences by leveraging technologies, methodologies, skills and creativity to get closer to the customer or user and capture their attention. They design, develop and deploy solid and high-performing architectures that improve business agility, increase efficiencies and facilitate business growth.

WANT TO KNOW MORE ABOUT THE LATEST DIGITAL TRENDS?

Feel free to visit our blog dedicated to digital and a connected experience!

CHAPTER LIST

Page 1 Background
Page 16 DXP must-haves and DXP nice-to-haves
Page 2 What exactly is a DXP?
Page 19 A key touchpoint: mobile
Page 4 Who are DXPs for?
Page 20 A checklist for choosing a DXP
Page 5 A world famous DXP
Page 22 Key criteria for a successful DXP
Page 7 What pain points can besolved with a DXP?
Page 25 A DXP case study
Page 15 5 changes to expect when you invest in a DXP
Page 27 Conclusion
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