[Replay] How to build a winning unified commerce strategy

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[REPLAY]
How to build a winning unified commerce strategy

2020 represented a new decade for the digital world, but this has been a particularly challenging year due to the global pandemic. The world economy is under pressure and at the same time we are witnessing a tremendous acceleration in digital commerce.

Some of our customers in the retail industry have seen their online sales multiplied by 10 since March, a growth level they never experienced before.

For many retailers like JouéClub, Unified Commerce has become the corner stone of a winning digital strategy in a very complex environment for two reasons:

1 - The end customer has become very difficult to capture, convert and retain

2 – The digital ecosystem in Unified Commerce is increasingly hard to master, making the ROI goal an even greater challenge to meet

The key question is: “How can you build your Unified Commerce strategy to ensure business success for the coming years?”

In this video, you will: 

  • Understand you customers and the market
  • Design your platform to meet marketplace opportunities
  • Master your data to spread your products
  • Nurture your customers with an omnichannel CRM
  • Design the best Customer Experience for every touchpoint
  • Leverage killer content to enhance your marketing efforts
  • Make your stores ready for omnichannel commerce
  • Make your own Unified Commerce business case (best ROI examples)

ABOUT THE SQLI GROUP

SQLI

Created in 1990, SQLI is a European services group dedicated to the Digital world, specialised in the design, implementation, global deployment and operation of omnichannel solutions.
Its 2,400 employees work in 33 branches in 14 countries: France, Sweden, Belgium, UK and Netherlands.

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